Photoshoot Direction
Community Reach
Aldi Gear Roll Out
In the realm where creativity meets commerce, I spearheaded a thrilling journey of launching of the long-awaited Aldi merch roll-out and crafting a distinctive specialty branding experience. This project wasn't just about products; it was about turning the Aldi name and cult fan fare into extraordinary pieces and creating a brand universe that resonates with our Aldi enthusiasts. For this campaign we went full disco retro with brand guidelines to match!