For this project Walmart was planning to expand to give Gerber their own brand store page on the Walmart.com. They asked for two functional web designs, one for mobile and another for desktop. We started by formatting each banner, considering both color scheme and product layout visibility. We built out each baby milestone banner using color to sort and identify and featuring a hero display, above the carousel where the customer will shop for the actual product.
I incorporated lifestyle photography and the Gerber brand equities, such as the translucent star overlays. I worked with the copy writing team to create copy for each skinny banner. I also adapted each design for a mobile version.
