Concept One: In the Mood for Jack
Express yourself with an interactive experience that lets you choose from 4 different flavors from the Jack Daniels Family of Brands. Buttons on the screen show an icon to signify a flavor (i.e. mood).
Tennessee Old No. 7 - If you’re feeling mellow and ready to keep things smooth
Tennessee Fire - If you’re feeling hot and ready to party
Tennessee Honey - If you’re feeling sweet and ready to spread good vibes
Tennessee Apples - If you’re feeling a little too cool or just a little sour
Tennessee Old No. 7 - If you’re feeling mellow and ready to keep things smooth
Tennessee Fire - If you’re feeling hot and ready to party
Tennessee Honey - If you’re feeling sweet and ready to spread good vibes
Tennessee Apples - If you’re feeling a little too cool or just a little sour
Concept Two: 99 Bottles of Jack on the Wall
A dynamic experience that’ll kind of make you look like you founded the Jack Daniels distillery. Experience begins with the sound of “99 Bottles…” and a wall of Jack Daniel’s playing in the background. Once the user follows the CTA and lifts their hand: 1) a bottle comes down from the wall, 2) Western Style Doors w/ no.7 branding appear and close, 3) seconds pass and doors open to reveal a Jack Daniel’s style version of the user.
Concept Three: Jack Lives Here™️
Beautiful scenery and good whiskey go hand in hand no matter where you are…but especially in Tennessee. So, it should be no surprise that the area surrounding Lynchburg, TN (home of the Jack Daniels distillery) is a nature lover’s dream. Visit where Jack lives with an immersive experience! Simply move your camera to transport yourself to epic views of the landscape near Lynchburg, TN.
